(1) Creating the brand
Moodboards I started the creation of the brand by weighing out my options and analysing them. After careful consideration and analysis I realised that I want to attempt to work in a more risky style… (1) Creating the brand
(4) Presentation: Findings & Direction
Main findings Impact Evidence
(3) Art direction, developing ideas and concepts
Directing a campaign myself was very insightful and helped me take a proper look at the versatile branches of graphic design. I have been tasked alongside another designer to create a campaign to encourage people… (3) Art direction, developing ideas and concepts
(2) Responsibilities of an Art director
To properly understand the role of an Art director and be able to apply those skills in my own work, I needed to understand the main differences between different types of directors and be able… (2) Responsibilities of an Art director
(1) Campaign analysis, Art direction
Choosing a campaign As corruption and government interference with the daily lives of people has become a trending topic, It caught my attention and gave me inspiration to go a political route in this project.… (1) Campaign analysis, Art direction
(2) Social media presence
(L) Instagram Unfortunately I have lost access to the original mock-ups that I was using for the low fidelity prototypes, however I still had the resources to recreate the Instagram and tiktok mock-ups in figma.… (2) Social media presence
(1) High fidelity web prototypes
Brand guidelines The colours I have decided would work best are blue and black. This gives the brand a very modern feeling, though due to the low saturation of the blue used in the logo… (1) High fidelity web prototypes
Social media presence
Instagram Instagram is one of the most well established and fastest growing social media apps among all demographics. It is often used to share news, grow businesses and networking with other collaborators. When taking into… Social media presence
Sustainability and ethical design
The number 1 improvement that I will incorporate into the project is the complete ban of AI generated material. From my prior research, I saw first hand how uncanny and unprofessional the use of AI… Sustainability and ethical design